Sinch announced a strategic partnership with MoEngage, joining the MoEngage Catalyst Partner Program. From what is understood, this collaboration is aimed at helping brands scale their operations with improved customer communication solutions. According to the company, by combining MoEngage’s advanced customer engagement platform with Sinch’s communication APIs, low-code/no-code, and SaaS solutions, businesses will be able to enhance their customer communication strategies. The partnership allows businesses to engage customers seamlessly across multiple channels, providing tools for real-time communication and advanced analytics for actionable insights, the company added.
“We value our collaboration with MoEngage and our joint relentless commitment to enrich customer experience for brands with enhanced quality, innovation, with security at the core. We are thrilled to strengthen our relationship to support an even better enterprise-grade messaging experience,” Nitin Singhal, managing director, Sinch India, said.
Reportedly, integrating Sinch and MoEngage’s technologies will enable businesses to streamline their customer communication efforts, ultimately improving efficiency. With a broader range of products and solutions, the partnership will help businesses build more connected customer experiences across areas like marketing, service, support, and payments. The enhanced capabilities are expected to drive higher returns on investment by enabling businesses to create more engaging and efficient communication strategies.
“We are delighted to be partnering with a global powerhouse like Sinch. We believe our shared expertise of AI-enabled, insights-led customer engagement and powerful customer communications cloud, will help consumer brands boost personalized experiences and, in turn, drive business growth,” Sanjay Kupae, head alliances and partnerships, MoEngage, added.