Simply Fresh, the flagship brand of BN Group, has launched its latest campaign titled ‘Rakho Iraade Fresh’. From what is understood, the campaign focuses on individuals who have adopted transformative paths to create positive change in society. The campaign’s television commercial highlights the stories of Neeraja Kudrimoti, an IT professional who transitioned to sustainable farming in rural India, and Narayanan Krishnan, a chef who left his career in fine dining to feed the underprivileged, the company added.
“The ‘Rakho Iraade Fresh’ campaign celebrates the power of fresh ideas and actions that drive real progress. Neeraja and Narayanan’s stories inspire us all to challenge the status quo and make a meaningful impact. Simply Fresh is proud to honor these heroes and their unwavering commitment to a brighter future,” Kiran Giradkar, CMO, BN Group, said.
Actors Sonu Sood and Anup Soni are participating in the campaign by sharing its message on their Instagram platforms. Reportedly, the ‘Rakho Iraade Fresh’ campaign is being promoted across Simply Fresh’s social media channels, YouTube, and other digital platforms.
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