Shriram Finance Ltd., part of the Shriram Group, has launched a new brand campaign titled # TogetherWeSoar. The campaign aims to highlight the importance of partnership and unity in achieving success, the company stated. The message centres on building strong relationships with customers to empower them to realise their dreams, with a particular focus on collaboration as a means to advance.
“‘Together, We Soar’ symbolises our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via Gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.” Elizabeth Venkataraman, executive director, Marketing, Shriram Finance, said.
From what is understood Naseeruddin Shah, actor, provides the voiceover for the Hindi version of the ad, with additional regional versions featuring lyrics by lyricists K.S. Chandrabose and Madhan Karky for the Telugu and Tamil versions, respectively. The campaign will be promoted through a comprehensive media strategy, including print, digital, television, social media, and outdoor platforms, alongside partnerships with events like the Pro Kabaddi League. It aims to reach a wide audience across urban and rural India over the next two months, the company added.