Nykaa Fashion’s latest campaign, Wear What’s Next, takes an unconventional approach by linking fashion trends with fortune-telling. The campaign features Bollywood actor Sharvari in a staged encounter with a fortune teller, played by Sheeba Chaddha, where the focus shifts from traditional predictions to style forecasts.
In the campaign video, the fortune teller foresees a wardrobe shift—bold power dressing, ruffles, and a denim-on-denim revival. The concept plays on the idea of predicting future trends, presenting fashion as something as uncertain and evolving as fate.
“Fashion is all about expressing who you are, and with Nykaa Fashion, I get to explore new styles while staying ahead of the trends. This campaign perfectly blends my love for fashion with the exciting possibilities the future holds. It’s always about embracing bold, fun, and fresh looks—and Nykaa Fashion makes that effortless,” Sharvari said.
The campaign is now being rolled out across digital platforms, aiming to tap into the connection between personal identity and fashion choices.
“At Nykaa Fashion, we don’t just observe trends—we set them. By combining our deep understanding of consumer preferences with a carefully curated selection of 850+ international and homegrown brands, we are shaping the future of fashion. We aim to empower the consumers to stay one step ahead with an effortless shopping journey that brings tomorrow’s fashion to their fingertips today,” Adwaita Nayar, Executive Director, CEO, Nykaa Fashion & Head of Owned Brands, added.