Ghantaa, an Instagram meme page with over 8.8 million followers, have launched a meme campaign in collaboration with Shaadi.com. From what is understood, the team at Ghantaa will create content in line with the campaign that will be more relatable to diverse audiences, be more relevant to current affairs and trends while maintaining the humour.
“The digital wave has taken over almost all industries of the world for all the right reasons. So many platforms and pages on social media, mainly, have dived deep into such marketing campaigns, ensuring that brands and businesses reach their desired digital success while creating more digital awareness about their products and services.” Anupam Mittal, founder and CEO, Shaadi.com, commented.
One of the posts that was a part of the campaign was the meme, where a girl’s father replies to a boy’s proposal saying they can discuss the campaign after the cricket match that was happening between India and England as a part of the ICC Men’s T20 World Cup.