Schneider Electric officially rebranded its L&T Switchgear business to Lauritz Knudsen, marking a shift aimed at expanding market reach and modernising its brand. This rebranding follows the acquisition of L&T Switchgear in 2020. Reportedly, the transition is part of Schneider Electric’s broader strategy to enhance customer options and adapt to market changes.
“The transition to Lauritz Knudsen reflects our commitment to offering a broader range of solutions while leveraging the trust established by L&T Switchgear,” Rajat Abbi, vice president – global marketing and chief marketing officer – Greater India, Schneider Electric, told BrandWagon Online.
To support the rebranding, Schneider Electric has launched a comprehensive multimedia marketing campaign that includes TV, digital media, and outdoor advertising. “We are implementing a high-impact integrated marketing campaign to effectively communicate the transition to Lauritz Knudsen across India,” Abbi noted.
Schneider Electric also announced plans for future investments and new solutions under the Lauritz Knudsen brand. The company’s rebranded products are already entering the market, and a full range of Lauritz Knudsen products is expected to be available soon.
At the upcoming Elecrama expo, Schneider Electric will showcase its latest innovations, including Digital Architectures, IoT-enabled platforms, as well as solutions aimed at driving energy efficiency and sustainability. Additionally, the Wiser 2.0 smart home automation range and the Miluz Lara switches, designed for the Indian market, are part of the company’s efforts to provide advanced and locally relevant solutions.
The Green Yodha campaign, also known as ‘Impact Makers’ globally, is Schneider Electric’s sustainability initiative aimed at promoting energy-efficient practices and climate action. This campaign includes outreach through social media, print, and targeted events. Schneider Electric’s Hyderabad factory was recently recognised as a sustainability lighthouse by the World Economic Forum.