Bank of Baroda has launched an ad campaign and brand film titled ‘Play The Masterstroke,’ featuring Sachin Tendulkar, the Bank’s global brand ambassador. The company stated that the campaign encourages customers to achieve their financial goals by associating the concept of cricket masterstrokes with bold financial decisions.
“The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.” Shailendra Singh, chief general manager – HR and Marketing, Bank of Baroda, said.
As part of the campaign, the Bank introduced the bob Masterstroke Savings Account through a separate product film that highlights its features and benefits. The campaign includes an original music composition and will be promoted on social media, in theatres, and on television in 10 languages.