RISE Worldwide, a sports and event management company, has facilitated multiple deals for the ongoing season of the Indian Premier League (IPL).
“I believe this IPL season has reaffirmed our status as the preferred partner in the Indian Premier League ecosystem. Overall, we have locked over 50 agreements, as of now, across our various partner teams. We have witnessed an increase of 20% in the team sponsorship deals,” Nikhil Bardia, head, RISE Worldwide, said.
Reportedly, the company has closed team partnerships worth around Rs 300 crore which includes five front-of-jersey deals, capturing 50% of the coveted inventory for IPL 2024. From what it’s understood, the company has secured over 50 brand partnerships ahead of this season. Among these partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the position as the front-of-jersey partner for Rajasthan Royals.
“Partners are no longer looking at just the commercials. While revenue continues to be important, teams are increasingly adopting a fan first approach, looking to forge partnerships that they think will cater to the interests as well as needs of their fans while also helping the teams to be socially relevant,” Bardia concluded.