Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in FACEGYM, a UK-based global leader in facial fitness and skincare. The move marks a significant milestone in RRVL’s ongoing push into the fast-growing beauty and wellness sector.
Founded by beauty and wellness entrepreneur Inge Theron, FACEGYM has pioneered a unique, non-invasive approach to skincare, combining facial workouts with advanced skincare formulations. With a dedicated global following, the brand is recognised for creating a new category that blends beauty, wellness, and fitness.
Through this partnership, Reliance Retail’s beauty platform Tira will lead FACEGYM’s entry into the Indian market. Tira will oversee local operations, market development, and consumer outreach. Over the next five years, Reliance plans to build and scale FACEGYM’s footprint across India through a mix of standalone studios and curated spaces inside select Tira stores in key cities.
The collaboration will tap into Reliance’s vast retail infrastructure, deep market knowledge, and consumer insight to bring FACEGYM’s innovative offerings to Indian customers. It also aligns with RRVL’s broader strategy to grow its beauty and personal care portfolio, anchored by Tira and supported by emerging in-house brands such as Akind, Dream, Immerse Play, and Nails Our Way.
“At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FACEGYM to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market.” Bhakti Modi, Co-founder & CEO of Tira, said.
“This is an incredibly exciting moment for the brand. With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will catalyse our global expansion by establishing our presence in the dynamic Indian market,” Angelo Castello, CEO of FACEGYM, added.
The deal strengthens Reliance Retail’s position in shaping the future of beauty and wellness services in India while accelerating FACEGYM’s global growth ambitions, with India identified as a key strategic market.