Reliance Retail Ventures Limited and Delta Galil Industries Ltd, announced a strategic partnership in India. This collaboration, marked by a 50/50 joint venture, aims to redefine the apparel landscape in the Indian market. From what is understood, Delta Galil will also support the joint venture, which will design and manufacture products for Reliance’s own well-established brands. This partnership also intends to establish an apparel innovation platform dedicated to meeting the unique demands of Indian consumers.
“Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.” V Subramaniam, managing director, Reliance Retail Ventures Limited, said.
“Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers. We look forward to embarking on this journey with Reliance to an initial launch with Delta family lifestyle stores and the Athena brand for men’s and ladies’ intimates, over the next 18 months.” Isaac Dabah, CEO, Delta Galil, said.
This collaboration will allow Delta Galil to combine its product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country, he added.