Reliance Jewels, a prominent jewellery brand in India, is marking the occasion of Akshaya Tritiya with the launch of its new Vindhya collection. This collection, the ninth instalment in the ‘Jewels of India’ series, draws inspiration from the artistic traditions of Madhya Pradesh. Bollywood actress Disha Patani unveiled the festive collection at a special event held at Reliance Jewels’ store in Varanasi.
Akshaya Tritiya holds significance in Hindu culture as a festival symbolising prosperity, making it an ideal time for jewellery purchases. The Vindhya Collection by Reliance Jewels showcases a range of intricately crafted jewellery pieces that reflect the rich cultural heritage and architectural marvels of Madhya Pradesh. Each piece is designed with motifs inspired by renowned monuments like the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
“The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship,” Sunil Nayak, CEO, Reliance Jewels, said.
Actress Disha Patani unveiled the Vindhya collection at Reliance Jewels’ Varanasi store, highlighting the pieces’ reflection of Madhya Pradesh’s cultural heritage. Patani expressed her appreciation for the diamond necklace, blending elements from Ujjain’s temples.
Crafted meticulously, the Vindhya collection offers various jewellery pieces, including chokers and bangles in gold and diamond variants. Ideal for both traditional and contemporary wear, each piece exudes elegance, perfect for celebrating Akshaya Tritiya.
The Vindhya collection joins Reliance Jewels’ ‘Jewels of India’ series, showcasing India’s diverse regions and craftsmanship. Previous collections include tributes to Bengal, Thanjavur, Maharashtra, the Rann of Kutch, Banaras, coastal Odisha, Rajasthan, and Hampi. The Vindhya Collection is available at all Reliance Jewels stores, inviting customers to adorn themselves with this Akshaya Tritiya.