Reliance Consumer Products Limited (RCPL), the FMCG arm and fully-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has launched the latest brand campaign for Campa Cola, an Indian beverage brand.
“I believe this is the start of a journey for us to provide global quality products at affordable prices to Indians,” Ketan Mody, COO, RCPL, said.
From what it’s understood, the brand film, conceptualised by Prasoon Joshi, a writer and chief creative officer, McCann Worldgroup, will be launched with media amplification planned across TV, digital, outdoor, and print. Reportedly, the song in the film, which has been executed in collaboration with Arun Gopalan, a filmmaker, and Shankar Mahadevan, a singer-composer, has been penned by Joshi.
“With this new creative, the brand Campa looks to strike a chord with India,” Joshi said.