Rangita by Stellaro Brands, a direct-to-consumer Indian fashion label, has unveiled its latest campaign focusing on the spring-summer collection. The campaign aims to capture the essence of Indian femininity and the joy of women in outdoor settings as spring arrives.
The campaign video, created in-house, portrays Indian women embracing their unique styles with confidence in various outdoor activities. It emphasises the diverse individuality of Indian women and the bonds of friendship rooted in mutual support, shared interests, and cultural connections.
Filmed at a beachside retreat, the video features a group of young female friends enjoying nature and freely expressing their femininity.
“Our Spring-Summer campaign celebrates the comfort of embracing one’s individuality and the beauty and joy of enduring bonds. The campaign invites every Indian woman to bask in her unique style this summer with Rangita,” Shivanee Dutt, senior director – marketing, Stellaro Brands, said.
Rangita unveils its Spring-Summer collection, focusing on contemporary ethnic wear for modern Indian women. The collection combines colors, designs, and comfort at affordable prices, catering to those seeking unique styles for everyday wear and special occasions.
The campaign gains traction on digital platforms like Instagram, Facebook, and YouTube, supported by influencer partnerships. The video was created in-house, with creative direction and photography by Saswata Ghosh, lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by Sunjoy Bose.