QYOU Media India has forged a global distribution partnership with Coolita to expand its digital footprint and captivate viewers with free streaming of FAST channels of Q Play+. According to the company, Coolita users in India and across the globe will have the privilege to stream QYOU Media India’s five FAST channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV and BH Live for free as a part of this alliance.
Additionally, the partnership ensures viewers get access to high-quality, localised content, adding a new dimension to their television viewing experience.
Talking about the partnership, Krishna Menon, chief operating officer, QYOU Media India, said, “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”
Moreover, the partnership aims to enable the network to reach a broader global audience, sharing its unique content offerings with Coolita’s rapidly growing user base of smart TV.
“This collaboration grants Indian audiences free access to curated Indian programs, enhancing their viewing experience with a localised touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s five 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings,” Samuel Lin, head of partnerships, Coolita, added.