Punjab Kings has announced Dazller, osmetics brand of Aravind Laboratories, as the official beauty partner for the upcoming edition of the Indian Premier League (IPL), set to kick off from March 22. As per the company, the partnership brings a new level of boldness factor to the Punjab Kings cheer squad.
Additionally, the fusion will enhance the vibrancy of the cheer squad. The dazzling range of beauty products, from precision eyeliners to luscious lipsticks, will add to the eye-catching spectacle of style and spirit.
Talking about the partnership, Aaditya Hariprasad, executive partner, Aravind Laboratories, said, “Teaming up with the Punjab Kings is a thrilling new chapter for us at Dazller. We’re eager to bring our A-game to the IPL once more, this time with the vibrant and spirited Punjab Kings. We believe this partnership is a perfect blend of beauty and the fierce competitiveness of cricket, promising to deliver unforgettable moments throughout the seasons.”
The partnership promises to bring an added dimension of glamour and quality to the IPL season, strengthening the brands’ connection with a wide and passionate audience across India. This collaboration is set to highlight Punjab Kings and Dazller’s commitment towards beauty and innovation, and enriching the vibrant performances at the IPL cheer squads with high-quality products.
“We at Punjab Kings believe in ensuring all the members associated with our franchise reserve the right to demand the best from us. We want our cheer squad to have the opportunity to present their talent with the best resources available to help them perform. We are confident the partnership with Dazller will help our cheer squads raise the enthusiasm of our fans,” Satish Menon, CEO, KPH Dream Cricket, added.