The London-headquartered DNEG Group, a subsidiary of the Indian visual effects and animation company Prime Focus, announced on Tuesday that United Al Saqer Group (UASG) will make a strategic investment of $200 million in the group, valuing it at $2 billion.

“The investment by UASG will accelerate DNEG Group’s strategy of innovation and diversification to evolve from a pure visual effects services provider to a sector-agnostic content production and AI-powered technology partner,” the company said.

The group will fully activate its technology division, Brahma, which is developing a comprehensive AI-powered, photo-real CGI creator. Its intellectual property (IP) and content creation arm, Prime Focus Studios, will be enabled to expand its investment in and production of high-quality content, following its recent successful co-production of The Garfield Movie.

Additionally, the company plans to open a new studio in Abu Dhabi, enhancing content creation and technological capabilities in the region.

“Our partnership with UASG, the launch of Brahma, and the success of our content creation platform are all being fuelled by the power of our technology. We are redefining our business model as a leader in top-end solutions across the world,” said DNEG Chairman and CEO Namit Malhotra.

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