PNB Housing Finance launched its brand campaign #DiwaliApneGharShiftingWali. The campaign portrays the feeling of homecoming, seasoned with humour and light-hearted conversations among a group of office colleagues, who need to travel to their hometowns to spend the festival with their loved ones. However, in a turn of events, one of them quips with the fact that he is moving to his ‘own home’ this Diwali. The brand film captures the emotions of joy, pride and fulfilment one feels on becoming a homeowner, where PNB Housing Finance is a companion in helping them achieve the milestone in life.
“Home buying is one such decision, and at PNB Housing Finance, we aim to make this journey simpler and more rewarding for our customers. Our new campaign #DiwaliApneGharShiftingWali intends to celebrate the festive spirit with added warmth and happiness of moving to your own home, thus beginning a new chapter of life filled with hope, prosperity and abundance,” Girish Kousgi, MD and CEO, PNB Housing Finance
The campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.
PNB Housing Finance recently inaugurated its 100th Roshni branch, and first-ever all-women branch to strengthen its commitment to gender diversity and enhance the accessibility of its products & services for a wider spectrum of customers.