PepsiCo India’s brand, Sting launched its limited-edition flavour, Sting Blue Current. The launch of Sting Blue Current was accompanied by a brand campaign with, ‘Sting Blue Current, Kamaal ka Current’ tagline.
“Building on the love we have received in the Indian market, we’re adding Sting Blue Current to the line-up, a new variant that gives consumers the choice to experience Sting energy with a refreshing new flavour. Sting Blue Current embodies our brand’s core of energizing consumers and represents our commitment to giving our audiences an electrifying boost, all while staying faithful to the brand they’ve grown to adore,” Ankit Agarwal, associate director, energy and hydration, PepsiCo India, said.
The film starts with a young couple sitting under a star-lit sky. The girl hopes to see a shooting star to share her secret wish. The boy decides to jolt himself up by getting a bolt of energy as he takes a sip of Sting Blue Current. He turns himself into a shooting star as the girl closes her eyes to make her wish. The film concludes with the brand’s tagline ‘Sting Blue Current, Kamaal ka Current’.
The Sting Blue Current TVC will be amplified through a 360-degree campaign across television, digital, outdoor, and social media.