Mars Petcare, a pet care and nutrition company, has roped in actor and dog dad Varun Dhawan, as its first Indian brand ambassador with an ad film for Pedigree India. This partnership aims to make the world a better place for pets and the importance of 100% complete and balanced food for furry companions.
At the outset of this collaboration, Pedigree launched a cricket themed digital ad film on Disney+ Hotstar. Conceptualised by 22feet Tribal Worldwide, the film displays playful banter between the Pedigree dog and Varun Dhawan while watching a cricket match. As the centrepiece of this film, the dog takes Varun by surprise with his strength and agility, whose source is revealed to be Pedigree.
“At Mars Petcare, we understand how important nutrition is to our consumers, especially for young pet parents who want to be responsible pet guardians. We have seen a significant shift in the way pet parents think about nutrition for their pets and we are committed to providing a 100% complete and balanced nutrition with Pedigree,” Salil Murthy, managing director, MARS Petcare India, said.
The ad film highlights the need for complete and balanced nutrition for dogs. The nutritional requirements of dogs differ from humans in many ways. These differences make it difficult for a typical home prepared meal to meet the nutritional needs of dogs. Pedigree claims to offer consistent, well-rounded nutrition tailored to different life stages, activity levels, and growth requirements, ensuring that dogs receive the precise blend of essential nutrients required for optimal health.
Vishnu Srivatsav, national creative director, 22Feet Tribal Worldwide, said, “We often look at our pets and wonder what they’re thinking. And it was really fun to deliver a message on the brand’s new proposition of ‘100% complete and balanced nutrition’ while imagining the monologue in their head. It was a pleasure working with Varun Dhawan who’s also a pet parent and the chemistry clearly shows.”