Parle Agro amps up its beverage Appy Fizz with the launch of a 360-degree multimedia campaign. As per the company, the latest ad featuring brand ambassador, Kriti Sanon, highlights Gen-Z’s desire for an elevated experience in every moment, triggered by the pop of an Appy Fizz.
Additionally, the ad film revolves around the idea of elevating any moment into an extraordinary one, triggered by the crisp taste and fizz of Appy Fizz. Reflecting the brand’s philosophy of injecting excitement and vibrancy into its audience’s lives, the campaign resonates with today’s youth, who seek memorable experiences that are both aspirational and share-worthy on social media.
Talking about the campaign Ankit Kapoor, head of marketing and international business, Parle Agro, said, “Gen-Z lives and breathes by the mantra of YOLO and Appy Fizz, with its crisp, sparkling taste and Fizz, will once again show how any moment can be extraordinary. The four-month long cricket season will also offer numerous such moments of enjoyment where the brand will have a natural role to play in elevating the spirit of T20 cricket celebrations. Resonating with the spirited Gen Z, for whom a dull moment is simply not an option, our goal is to create an experience that mirrors their zest for life, positioning Appy Fizz as the ultimate companion for elevating every moment”.
The TVC brings this concept to life within the world of Appy Fizz, exuding attitude, aspiration and confidence. With peppy music, dynamic visuals, and a blend of English and Hindi lyrics, the ad captures the essence of the vibrant party, where Appy Fizz sets the energetic and electrifying tone for the festivities.
Moreover, the ‘Get Fizz’ tagline and the phrase, “Party mein fizz jagade,” captures the essence of the brand’s promise to add life and energy to any moment, occasion or celebration offering a glimpse of what it is like to ‘Feel the Fizz’.
Furthermore, the TVC will be launched with the start of the IPL season, along with a roll out on national TV channels and the digital medium. The brand will also implement an outdoor strategy as well as deploying in-store advertising at kirana stores to reach consumers at every touchpoint.