Palmolive, the personal care brand from Colgate-Palmolive India, announces the launch of its campaign featuring its body wash range! In this campaign, Palmolive showcases its hero Aroma range comprising five variants, including the three launched variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of natural ingredients, Palmolive body washes are crafted to transform daily showers into an aromatic experience.
“Palmolive is a strategic and integral part of Colgate-Palmolive. We are the pioneers of the body wash category in India and we need to reinforce in the consumer’s mind Palmolive’s natural, aromatic bathing experience. To do this, we felt a need to address the reality of our consumer’s life. Our target audience is always on the go, always rushed, always on. Through this campaign, we encourage our consumers to take a moment to slow down and savour the feeling, every day,” Swati Rao Jeyakumar, director – oral beauty and personal care marketing, Colgate-Palmolive, said.
Palmolive defines a category code with the campaign, using the contrast of the chaos of urban life intersecting with shower moments. Amidst the rushedness of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. Through the sensory journey of her shower experience, the brand encourages everyone to elevate their mornings with Palmolive.
“The idea of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films,” Juneston Mathana, executive creative director, WPP@CP, said.