OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate, following a competitive multi-agency pitch.
The strategic partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD’s signature strength in comms planning, creative ingenuity, and best-in-class capabilities to drive impactful business outcomes.
OPPO, known for its history of innovation in smart devices, continues to advance its technology in the industry. Its collaboration with PHD comes at a crucial time as the brand seeks to strengthen its presence in the competitive Indian smartphone market.
“We are thrilled to embark on this journey of growth with our new partner, OPPO. The brand is an innovator in its space and with PHD’s deep expertise in media, consumer strategies and advanced thinking – ‘Intelligence. Connected.’ – that combines data, technology, and human expertise collaboratively, we look forward to building a stronger affinity for OPPO India,” Monaz Todywalla, CEO, PHD India, said.