Campaign: Recycle Me
Agency: Ogilvy New York
Brand: Coca Cola
Why the campaign rocks:
Coca-Cola’s “Recycle Me” initiative cleverly capitalises on sustainability — a growing concern among modern consumers — by embedding a straightforward yet compelling message within its globally recognised logo. Coca-Cola’s strategy not only reminds consumers of their environmental responsibility but also demonstrates how powerful branding can be employed to address a critical social issue.
The campaign’s clear directive, “Recycle Me,” serves as an effective call to action, crucial for spurring consumer participation and shifting behaviours. Such directness ensures that the message not only raises awareness but also fosters real change.
This straightforward yet impactful approach strengthens its reputation as an eco-conscious leader, resonating with consumers’ growing environmental awareness and fostering a deeper sense of trust and responsibility. Such strategies exemplify how powerful branding can drive significant change towards a greener future.