Campaign: Not Just Skeletons In The Closet
Agency: Tilt BrandSolutions
Brand: Livspace
Why the campaign rocks:
I am a big believer in a minimal content approach when it comes to delivering marketing campaigns. Considering attention spans these days, it demands a sharp level of creativity to convey a compelling message within a brief period, typically less than 30 seconds. I mean how often have we heard that the hook for your video must be conveyed in the first three seconds to retain a user?
Livspace’s collaboration with Virat Kohli and Anushka Sharma not only captured attention but also delivered a punchy and memorable message. The incorporation of a haunting theme cleverly capitalised on the notion that poorly executed interiors or house renovations can evoke a sense of horror, akin to a frightening movie experience.
Also, while roping in celebrities for marketing endeavors is a strategic decision, the real art lies in utilising them intelligently. Livspace demonstrated a masterful integration, ensuring that their star power complemented the campaign’s theme rather than overshadowing it. This delicate balance is often missed by other brands.
— As told to Akanksha Nagar