By Manav Parekh, SVP & ECD, Only Much Louder
Why the campaign rocks:
Travel is huge, a fact that’s unmistakably clear when one opens up the Instagram app. The platform is an unfettered showcase of global exploration by our friends and influencers alike. However, managing travel expenses can be a big concern for consumers, which is where the MakeMyTrip commercial by Moonshot featuring Ranveer Singh and Alia Bhatt comes into play. I found this to be entertaining because it was both funny and insight-led.
It is also more than just a display of star power. It wittily addresses a key ability that most of us Indians possess – the art of bargaining, turning it into a relatable and humorous narrative as we watch Ranveer and Alia haggle to get a better deal. It also highlights the desire to have enriching experiences without overstretching one’s budget. It acknowledges the financial constraints faced by many and offers a proposition that resonates with consumers. By doing so, it not only promotes a service but also taps into the collective psyche of a generation driven by ‘wanderlust’ and smart spending.
- Campaign: Stay Better, Pay Lesser
- Brand: MakeMyTrip
- Agency: Moonshot