Campaign: Poochne Mein Kya Jaata Hai
Brand: Tata Sky
Agency: Ogilvy
Why the campaign rocks:
Tata Sky’s “Poochne mein kya jaata hai” (“What’s the harm in asking?”) has to be my favourite ad campaign of all time. It showcases one of the most significant consumer behaviours of being hesitant about their needs.
The campaign was a series of ads which showcased people foregoing their hesitancy and simply asking what they wanted in the situation. For example, in one of the ads, a guy asks his best friend to take his sister out on a date, and his best friend agrees. The campaign clearly taps into human psychology and urges consumers to be expressive about their needs and queries.
I believe the campaign rocks because the punchline is super catchy and relevant in every situation. The punchline not only sticks in your mind but also serves as a reminder of the importance of clear communication and the power of asking for what you want. By encouraging viewers to challenge their inhibitions and pursue their desires unabashedly, Tata Sky positions itself as a brand that encourages open communication.