ODN has announced its partnership with Middle East based Channel Engine for the GCC Market. As per the company, the partnership is set to redefine the landscape of GCC ecommerce connecting brands and retailers to marketplace and online sales channels worldwide.
Through this collaboration, Channel Engine will facilitate ODN’s entry into the MEA and European markets, while ODN will enable the expansion of Indian brands across borders into the MEA and Europe.
Talking about the collaboration, Narinder Mahajan – CEO, ODN, said, “Our game-changing partnership with Channel Engine marks a new era for Indian e-commerce brands wanting to sell in the Middle East region. Together, we are unleashing the power of ODN’s exceptional e-commerce Content Solutions and Channel Engine’s cutting-edge technology to empower brands to conquer the challenges of scaling cross-borders.”
The association between these two companies will optimise sales, streamline operations and elevate revenue for brands and retailers by connecting them to the global e-commerce landscape. This will ensure seamless cross border journey for Indian brands in MEA and European markets through content strategy and marketplaces integration.
The collaboration holds great promise for the Indian retail sector, offering substantial advantages by facilitating its expansion into diverse global markets. Furthermore, it provides a valuable opportunity to observe and adapt to the evolving trends within the industry over time.
“The dynamic partnership between Channel Engine and ODN Digital empowers retailers with seamless control over their marketplace sales, supercharged product listings and the fuel to ignite precision-targeted ad campaigns. This synergy is a triumphant formula for success,” Olu Olufuwa, regional head of partnerships, Channel Engine, added.