NODWIN Gaming, a subsidiary of Nazara Technologies Limited, acquires Trinity Gaming for Rs 24 crore, adding the latter’s agency business, YouTube MCN, and Meta CSP services to its portfolio. This move aligns with NODWIN Gaming’s strategy to enhance its presence in the Indian gaming and content ecosystem.
The acquisition involves the purchase of 100% of Trinity Gaming’s share capital through a combination of secondary sale and stock swap. Of the total Rs 24 crore, Rs 4.8 crore will be paid in cash, and Rs 19.2 crore will be settled through the swap of NODWIN Gaming shares. Post-acquisition, Trinity Gaming’s founders will become shareholders in NODWIN Gaming and continue to lead the business.
“Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead,” Abhishek Aggarwal, co-founder, Trinity Gaming, said.
Founded in 2019 by Abhishek Aggarwal and Shivam Rao, Trinity Gaming reportedly manages over 1,000 gaming creators and has partnerships with brands such as Samsung, Realme, iQOO, and Krafton. The company operates as a Creator Service Provider (CSP) for Meta and is India’s only gaming-focused Multi-Channel Network (MCN) on YouTube.
As part of the integration, NODWIN Gaming will merge its Unpaused Talent division with Trinity Gaming. Trinity’s operations will expand into emerging markets, including Africa, Southeast Asia, Central Asia, and the Middle East, leveraging NODWIN Gaming’s existing businesses in these regions.
This acquisition follows NODWIN Gaming’s other strategic moves, including the acquisition of Comic Con India, Freaks 4U Gaming in Germany, Publishme in Turkey and West Asia, Branded in Singapore, and Ninja Global in Turkey. These initiatives aim to strengthen its capabilities in youth entertainment, gaming, and esports across India and global markets.
“Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India,” Akshat Rathee, co-founder, NODWIN Gaming, commented.