Nike has launched the 24.7 Apparel Collection, a new line designed to meet the needs of athletes around the clock. Available from January 25 on nike.com and at select retail locations starting January 30, the collection is built for those who balance sport and daily life, offering comfort and functionality without compromise.
The Nike 24.7 collection blends sport and lifestyle, creating versatile pieces for both men and women. With new materials like ImpossiblySoft and PerfectStretch, the apparel promises to offer all-day comfort. ImpossiblySoft, a refined, four-way stretch fabric, is featured in items like half-zips, crew necks, and joggers. PerfectStretch delivers a polished look and is used in skirts, pants, and shirts, ensuring athletes remain comfortable while maintaining a tailored fit.
Nike’s new line is aimed at enhancing the athlete’s lifestyle, whether training or going about daily activities. Jaclyn Safley, GM of Global Nike Training, Women’s, stated that the 24.7 collection embodies Nike’s commitment to innovation and performance, offering comfort and an elevated fit for all body types.
Track and field athlete Dina Asher-Smith shared her excitement for the launch, noting how the collection blends performance and style. “It’s a reflection of who I am,” she said, emphasising the balance of function and style in each piece.
The 24.7 line also draws inspiration from Nike’s sports heritage. Features like locker loops and heat-pressed tags with the brand’s Total Orange stripe highlight Nike’s connection to athletes’ journeys, while tonal branding throughout the collection creates a sleek, coordinated look.
The Nike 24.7 Apparel Collection will be available globally from January 25 on nike.com, with retail availability beginning on January 30. The collection aims to redefine how athletes dress by offering apparel that works as hard as they do, on and off the track.