The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, announced a multiyear extension of their existing collaboration. Dream11 will continue as the official fantasy gaming partner of the NBA and WNBA. The renewal builds on Dream11 and the NBA’s relationship that began in the 2017-18 season with the launch of the league’s first official fantasy game in India.
“With India being one of the fastest growing markets in the world for fantasy gaming, bolstering our presence in this space has been a key focus for us over the last few years. We have seen a significant increase in fan engagement since the launch of our official fantasy game on Dream11, and as we embark on this continued journey together, we look forward to pushing the boundaries of innovation in fantasy gaming and providing fans with even more exciting ways to connect with the NBA and WNBA,” said Rajah Chaudhry, country head, NBA India, said.
Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games. Simulating the role of a general manager, fans can construct a virtual team of NBA or WNBA players and accumulate points based on the players’ real-life on-court performances.
“Our partners have played a key role in making Dream11, the world’s largest fantasy sports platform. As we extend our collaboration with the NBA and WNBA, we’re committed to taking the excitement of basketball to new heights for our users. This association underscores our dedication to the sport while also highlighting the limitless possibilities in the realm of fantasy gaming,” Vikrant Mudliar, chief marketing officer, Dream11, said.