Nazara Technologies has expanded its footprint in the digital entertainment space with a $250,000 (Rs 2.17 crore) investment in ReelSaga Innovations Private Limited, securing a 3.57% stake in the company. The move signals Nazara’s strategic push into the rapidly growing short-form drama segment, a trend gaining momentum in markets like the US and China.
ReelSaga, founded in 2024, aims to engage India’s mobile-first audience with bite-sized serialised video content. The platform will offer episodes lasting one to two minutes, with a monetisation model focused on microtransactions and premium subscription options for high-spending users.
Nazara’s latest investment aligns with its broader strategy of blending gaming and interactive entertainment. The company, along with its esports subsidiary Nodwin Gaming, has previously backed digital media ventures such as Rusk Media, which has produced over 25 serialised content properties across major streaming platforms. Nodwin and Rusk also collaborated on “Playground,” a gaming entertainment show now in its fourth season on Amazon MX Player.
Beyond ReelSaga, Nazara Technologies recently acquired a 10.77% stake in influencer marketing platform Kofluence for Rs 32.4 crore, further reinforcing its expansion into influencer-driven content and gaming discovery. This follows its 2021 acquisition of OpenPlay from Kofluence’s co-founder, Sreeram Reddy Vanga, for Rs 186.4 crore.
Nazara’s interest in interactive storytelling is also evident in its acquisition of UK-based Fusebox Games, known for its popular “Love Island” game and upcoming “Big Brother” title. By integrating short-form drama with interactive gaming, the company aims to offer a more immersive experience for digital-first audiences.