MyThali announced the launch of its campaign, #HealthyWaliDiwali for the festive season. The campaign’s mission is to educate people about balanced nutrition through a creative manner, with the goal of promoting health and well-being during the festive season.
The concept of ‘Patakas of Balance,’ in which dietary groups are personified as animated mascots, is at the foundation of the #HealthyWaliDiwali campaign. The patakas will take centre stage in MyThali’s messages, highlighting the function that each food group plays in overall health.
The #HealthyWaliDiwali campaign highlights MyThali’s commitment to making nutrition education enjoyable and accessible to everybody. The brand has been motivating individuals and communities to embrace balanced nutrition through the festive spirit of a #HealthyWaliDiawali since 2021, and has had over 15,000 people take part in their yearly challenge so far.
“Our #HealthyWaliDiwali campaign adds a fresh perspective to Diwali celebrations by presenting food groups as ‘Patakas of Balance.’ These vibrant mascots demonstrate how diverse food categories may coexist together, much like the Diwali theme of oneness. We aim nutrition education to be fun and memorable. We wanted to build a sense of community while educating about a balanced diet through daily polls, quizzes, and challenges,” Dr. Nalini Saligram, founder and CEO, MyThali Arogya World, said.
As per the company, the campaigning strategy seeks to make learning about food types entertaining and remembered, building a healthier and happier society together.