Emcure Pharmaceuticals, a pharmaceutical company, has unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.
The campaign not only seeks to raise awareness about innovation as the cornerstone of Emcure’s operations but also aims to cultivate thought leadership within the Indian pharmaceutical market. The ad film is understood to be launched across various media platforms, encompassing digital, television, and print.
“I believe the campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. With this effort, we want to reinforce our belief of empowering people and communities through innovation,” Satish Mehta, managing director and CEO, Emcure Pharmaceuticals, said.