Motorola has launched its marketing initiative ‘Flip into the Future’. As per the company, the campaign spotlights the Motorola razr 40 Ultra in pantone colour. The campaign is a CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature.
Additionally, the approach combines advertising with the personal touch of digital influencers, creating a story where Motorola razr40 Ultra plays the role of an enabler to look into the future.
Talking about the campaign, Shivam Ranjan, marketing head, Motorola APAC, said, “At Motorola, innovation is an integral part of our brand, whether in terms of colour, design, technology, or adapting modern marketing tools. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which uses modern CGI advertising and innovative influencer marketing to engage with our audience.”
The campaign is conceptualised and executed by Barcode Entertainment.
The campaign introduces three CGI ad reels placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.
“The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience. Co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,” Ajay Kulkarni, director growth, Barcode Entertainment, added.