Motorola has appointed Dentsu Creative India as its creative agency. The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office.
“We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola’s core business narrative. Their in-depth research capabilities, industry expertise and creativity align with our vision,” Shivam Ranjan, marketing head, Motorola Asia Pacific, said.
As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms. This includes proposition development, reporting and competition benchmarking, planning and strategy decks, social media creatives, media requirements encompassing digital, ATL (Above the Line), and retail, as well as ORM (Online Reputation Management) and social listening.
“We are optimistic that our belief in modern creativity, an approach that resonates with today’s dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. Our commitment is to seamlessly blend storytelling, data, media, and technology, ensuring a captivating brand experience that surpasses expectations,” Ujjwal Anand, managing partner, Dentsu Creative India, said.
The addition of Dentsu Creative as the creative partner marks a strategic enhancement to the brand’s integrated campaign approach, reinforcing its overall marketing strategy.