Sociowash, an integrated advertising agency based in India, has secured the creative and media mandate of Moove, a mobility fintech firm facilitating customers’ vehicle ownership. The agency will focus on enhancing Moove’s brand presence in India through social media marketing and paid advertising efforts. The Sociowash Delhi team will oversee the brand’s management.
Under the mandate, Sociowash will support Moove’s launch in various cities and assist in onboarding new drivers. This collaboration aims to aid Moove in expanding its business in India, fostering a community of loyal driving partners, and fostering increased engagement.
“This collaboration with Moove is not just an opportunity to build the brand’s presence in India but also to contribute to the transformative journey of individuals becoming vehicle owners. Leveraging the power of social media, we at Sociowash will elevate Moove to make it a preferred choice for drivers seeking vehicle financing solutions,” Pranav Agarwal, co-founder, Sociowash, said.
“Our partnership with Sociowash is a strategic alliance that capitalises on the agency’s strengths. Sociowash’s in-depth understanding of the advertising industry will foster Moove’s vision of democratising vehicle ownership. As the collaboration unfolds, the focus will be on building a robust Moove’s online presence, cultivating brand loyalty, and driving the narrative of empowerment and financial inclusion in India,” Binod Mishra, managing director – India & SA, Moove said.