Montra Electric, the EV arm of Murugappa Group, launches the ‘Bharat ka Super Auto’ campaign, signifying a stride towards a sustainable and efficient future for electric mobility in India. With a commitment to technology and performance, Montra Electric aims to redefine the landscape of electric autos, promising an eco-friendly driving experience for the cities of Lucknow, Kanpur, Chennai, and Bengaluru.
Conceptualised and executed by Schbang, the campaign focuses on Montra Electric’s Super Auto, offering an impressive 203-kilometer range. The company stands as the exclusive provider of this range, marking a significant leap forward in the electric vehicle industry.
Integral to the campaign, Montra Electric has released a digital video campaign (DVC), providing a visual narrative of the Super Auto’s features and its impact on sustainable mobility in India.
The film spotlights the Super Auto’s features—an 203-kilometer range, seating for four, and charging via a standard home socket. Scenes unfold, portraying the Super Auto navigating city streets, delighting passengers, and casting a glow in the night. Infused with energy, the campaign embodies the essence of an electric auto, guaranteeing an urban experience. Montra Electric’s dedication to user-friendly features assures accessibility and convenience for a diverse audience.
“Montra Electric’s Super Auto is here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a better & sustainable future. Join us as we go full throttle on this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow,” Piyush Pandey, head of marketing and exports, Montra Electric (TI Clean Mobility) said.
“Crafting the ‘Bharat ka Super Auto’ campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavor sought to infuse life into metal, turn technology into a story, and make every kilometer an adventure. It’s more than an ad; it’s an ode to the future of electric mobility, where each frame tells a tale of innovation, energy, and the thrilling road ahead.” Dhruv Rajput, vice president – brand solutions and head of planning, Schbang, said.
Montra Electric aims to reach out to ICE auto rickshaw drivers and those interested in Super Auto dealerships.