Meal of the Moment (MOM), a food and snack brand, announced its latest campaign featuring Kiara Powar. From what is understood, this campaign was made in collaboration with BackBenchers Digital to spread awareness about healthy snacking.
“For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition,” Powar said.
“Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” Siddharth Agarwal, head of marketing and e-commerce, MOM, said.