Mohey unveiled its campaign with brand ambassador Kiara Advani continuing its ongoing #DulhanWaliFeeling campaign.
The film opens with Kiara in a pink embroidered lehenga. Reinforcing the idea of a modern, new-age bride, the pink embroidered lehenga captures the essence of timeless beauty, showcasing attention to detail in every aspect, from the touch of the dupatta to the designs adorning the lehenga, culminating in the pallo’s allure.
The film is narrated in a way that explains the beauty of an Indian bride in Mohey’s new collection. The narrator compares the contemporary modern Indian lehenga to the beauty and radiance of the sun and the moon.
“Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils the ultimate #DulhanWaliFeeling lehenga to our audience that embodies the spirit of a bride & exudes the charm a bridal lehenga holds in every woman’s life. The film celebrates love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes,” Vedant Modi, chief revenue officer, Vedant Fashions, said.
The campaign was conceptualised and executed by Shreyansh Innovations.
“In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film. The film delivers the sentimental value a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey. Through the film, we have encapsulated the charm a bridal lehenga holds that is a symbol of cultural richness, tradition, and celebration,” Shreyansh Baid, founder and director, Shreyansh Innovations, said.