MoEngage announced a partnership with Artefact MENA, a provider of data consulting, data science, AI technologies and marketing services. The joint effort will help global businesses utilise AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.
“At MoEngage, we have always advocated for data-driven decision-making and strategising. At the core of our innovative offerings, be it AI-enabled insights or campaign optimisation, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilising our combined proficiency when it comes to data and AI”, Sanjay Kupae, head alliances and partnerships, MoEngage, said.
Artefact’s experience in data consulting, data marketing and digital marketing activation by helping thousands of clients across different industries combined with MoEngage’s AI-powered functionalities driven by the proprietary AI engine Sherpa and Merlin AI will empower brands optimise their usage of data to boost growth and optimise ROI.
“The strategic partnership with MoEngage, marks a moment in advancing customer engagement and data-driven marketing strategies. The collaboration represents a shared commitment to delivering solutions that drive tangible results and foster sustainable growth for our clients,” Rahul Arya, CEO and managing partner, Artefact MENA, said.
Artefact’s joint partnership with MoEngage offers consumer brands a unique opportunity to break free from data silos across teams. The unified approach to data analysis and data-informed decision-making, backed by AI-powered insights ensures brands get high ROI across their marketing activities.