Meta has introduced a new generative AI video editing tool across its Meta AI app, website, and Edits app, allowing users to transform short videos with preset prompts, no prior editing skills required. Launched on Thursday, the feature is currently available in the United States and select other regions. It represents Meta’s most prominent step yet toward integrating AI-driven video tools across its suite of products, with the company hinting at more sophisticated updates in the pipeline.
For now, users can upload 10-second videos and experiment with over 50 curated prompts at no cost, though the offer is time-limited. The AI-generated prompts can alter various elements in a video, from clothing and backgrounds to overall tone and style. Examples provided by Meta include turning a rainy urban scene into a soft-focus dreamscape or reimagining a personal selfie as a comic book illustration or action-packed video game segment. Edited clips can then be shared across Facebook, Instagram, or the Discover section of the Meta AI platforms.
Meta says the tool is designed for a broad audience—from everyday users enhancing family clips to influencers and creators exploring new visual formats. The company collaborated with content creators to develop prompts that resonate with online trends and community aesthetics. “The goal is to make high-quality video editing intuitive and accessible to all,” Meta said in a statement. “We want people to feel empowered to tell stories and experiment creatively.”
This development builds on Meta’s ongoing investment in AI research. It follows previous efforts such as 2022’s “Make-A-Scene” for multimodal content generation, the Llama-based diffusion models, and “Movie Gen,” a system that enables text-driven video generation and editing. The current rollout is largely based on the Movie Gen foundation, and Meta confirmed plans to introduce text-prompted editing later this year, giving users more personalised control over the AI outputs.
Meta has not disclosed how long the free access period will last, but the company indicated that monetisation models may be introduced once the tool achieves broader adoption. This announcement follows recent AI-related developments at Meta, including the establishment of a new research lab drawing talent from Google DeepMind and Sesame, aimed at advancing the company’s long-term AI ambitions.