The operating brand of S4Capital, Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC content practice. As per the company, with over 15 years of experience in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region.
Godfrey has joined as the Media.Monks business primes with an aim to shift industries forward and pave the path toward ambitious outcomes so clients and people can realise their full growth potential.
Talking about the appointment, Bruno Lambertini, co-CEO, content, Media.Monks, said, “Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC. With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations. He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by reshaping how businesses interact with the world, now.”
Additionally, Godfrey will work alongside Kenny Griffiths, managing director APAC of data, digital and media. He will take the connected single global P&L model to the next level in APAC.
Before joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation which operated from Africa to Asia. Prior to this, he has over 15 years as CEO of agency businesses, including VMLY&R and Publicis Worldwide.
A strategic focus for Godfrey will be expanding the Media.Monks business model in APAC, which centers on key markets such as China, Australia, Japan, Korea and Singapore, and is supported by content excellence hub offices.
“The content industry is now at a very dynamic time. As global leaders in AI, social, and all digital platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent, “ Matthew Godfrey, EVP, head of content, APAC. added.