McDonald’s India – North and East announced the launch of its new Signature Collection that consists of a lineup of gourmet burgers. From what is understood, ahead of the launch, the company brought out a campaign titled – Imagined in AI which interacted with the consumers to imagine the Signature Collection. Reportedly, the campaign combined user provided inputs with the AI generated visuals to offer the customers an immersive experience.
“We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s,” Rajeev Ranjan, managing director, McDonald’s India – North and East, said.
The veg burger includes a cheddar molten cheese patty and a corn and cheese patty, while the non-veg option features a chicken filet. Both are topped with gherkins, red cabbage, and lettuce. Customers dining in are served with fries on a wooden paddle, and staff wear uniforms specific to the Signature Collection. The Grand Cheese and Grand Chicken burgers use the potato bun along with the listed patties, sauces, and toppings.
The Grand Cheese (veg) and Grand Chicken (non-veg) burgers in McDonald’s new Signature Collection are priced at Rs 225 and Rs 229, respectively. Reportedly, the Signature Collection is available for dine-in at McDonald’s restaurants, as well as through delivery services like Swiggy, Zomato, and Magic Pin, or via takeaway and drive-thru options.