Malabar Gold & Diamonds announced Mansi Parekh as its new brand face along with the launch of its latest campaign which focuses on educating customers about responsible gold purchasing. According to the company, Parekh will represent the brand for the next two years. The campaign is directed by Viral Shah, a filmmaker.
“I’m thrilled to be part of Malabar Gold & Diamonds’ campaign. I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying. Each piece I wore felt special, not just for its beauty but for the trust it symbolizes. I’m proud to contribute to this important narrative, celebrating quality and integrity—values that are close to my heart and, I believe, resonate with so many of us.” Parekh added.
The campaign features scenes of Parekh wearing a variety of Malabar jewellery designs. With its launch across television, print, digital media, social media, and hoardings, the campaign targets the Gujarati community while highlighting the importance of transparency and trust in gold buying, the company added.
“We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect face for our brand among Gujarati customers. Renowned for her impactful work in both television and film, Manasi resonates across generations, adding broad appeal to our campaign. Her alignment with Malabar Gold & Diamonds’ values of responsibility and authenticity strengthens our message around fair pricing and ethical practices. Her warm, approachable presence naturally opens up a conversation about Malabar’s commitment to transparent gold buying, making this campaign genuinely meaningful to the people of Gujarat and the diaspora worldwide.” MP Ahammed, chairman, Malabar Group, added.