Reliance Trends has launched its latest summer collection with a campaign featuring actor Mahesh Babu and his daughter, Sitara. The campaign, titled “New Times. New Trends.”, highlights a range of styles suited for the holiday and travel season.
The promotional film showcases the evolving fashion landscape, blending contemporary designs with traditional influences. It presents a mix of casual wear, western outfits, and festive ethnic styles, reflecting a modern yet rooted aesthetic.
From what is understood, this marks the first time Mahesh Babu and Sitara have appeared together in a fashion campaign, adding a fresh appeal to the collection. The campaign captures the shift in seasonal trends, emphasising comfort and style for all age groups.
The campaign is live across YouTube and other social media channels.