Lenskart introduces its latest collection campaign, ‘Gulmarg,’ featuring Mrunal Thakur and Ishwak Singh. Branded as the ‘Gulmarg Collection,’ the campaign aims to offer an authentic journey into the heart of Kashmir, presenting the essence of the region.
The campaign video is positioned as more than a visual spectacle; it endeavors to be a sensorial journey, aiming to transport viewers to the landscapes of Kashmir. Mrunal Thakur and Ishwak Singh play guides in this ad film, unveiling the Gulmarg Collection that embodies the artistry of Kashmir.
“At Lenskart we have always strived to redefine eyewear, blending art, culture and fashion into every frame we create. With this collection, we’ve seamlessly woven the charm of ‘pinjras’ and the beauty of Kashmir into every detail. Each frame in this collection is a canvas that carries the story of Kashmir’s rich artistic heritage and its timeless charm. From intricately carved temples that pay homage to the ‘pinjras’ to the fusion of traditional craftsmanship with contemporary design in the hybrid frames, every detail has been carefully curated to reflect the spirit of the region ” Ramneek Khurana, co-founder, Lenskart, said.