LehLah, a fashion-tech platform, has announced its latest collaboration with Bollywood actor, Athiya Shetty. Additionally, LehLah will unveil exclusive pieces from Shetty’s personal wardrobe exclusively on its app, granting users access to her style in a campaign titled ‘Your Closet.’
Talking about the collaboration, Ashna Ruia, founder, LehLah, said, “Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”
In this new video, Shetty personally invites users to explore her curated collection, making it easy for them to adopt her style through the LehLah app. The proceeds from this collaboration will be directed towards Vipla Foundation, supporting their noble cause of empowering women and children.
“I am happy to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app,” Shetty added.