L&K Saatchi & Saatchi has elevated Kartik Smetacek and Rohit Malkani, its joint national creative directors to the roles of chief creative officers (CCOs). The move signifies the agency’s commitment to creativity for brand-building through modern, purpose-led work.
As chief creative officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.
“Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth,” Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India, said.
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as executive creative directors and were later promoted to joint national creative directors in 2019.