Škoda Auto India announces the launch of its campaign in collaboration with PHD Media. By partnering with the Public Welfare Department and NGO, Keshav Sita Trust, the brand turned waste into recycling and repurposed it into construction bricks – designed for the benefit of rural and remote communities in India.
The campaign is on the lines of construction of a 2.5-kilometre road in Kolavadai district. Discarded plastic waste became a stepping stone in the story of transformation. An isolated, remote village stands connected by a paved road – enabling locals access to education, healthcare, markets, and more, and helping the community expand its horizons.
“Škoda’s commitment to sustainability goes hand in hand with our passion for exploration. Responsible Exploration is a manifestation of the ethos. By engaging our customers in the transformative journey, we’re steering towards a brighter, more responsible future – one where every adventure leaves a positive mark on the world,” Rahul Pansare, head of marketing, ŠKODA India, said.
PHD Media’s customer-centric strategy, supported by Omnicom Group’s Content Practice, helped in amplifying the campaign’s core message of sustainability and social progress, across channels.
“With the unique, purpose-led initiative, Škoda India thoughtfully positions itself as a catalyst in reshaping the landscape of societal responsibility and environmental stewardship. Supported by strong, emotive storytelling that’s seated in PHD’s quintessential audience approach offered us the opportunity to leverage our expertise remarkably and ignite action towards a more sustainable future,” Monaz Todywalla, CEO, PHD India, said.