KidZania announces the appointment of Hasmukh M. Gorava as marketing head. In his new role, Hasmukh will lead KidZania India’s marketing strategies, leveraging his 13 years of expertise in consumer marketing, brand promotions, and 360° media planning.
Hasmukh has a proven track record of developing and growing companies, and his abilities fit in with KidZania’s goals for brand expansion and engagement. He excels in defining and executing brand-building strategies, leading cross-functional teams, and driving revenue through effective marketing activities.
With a rich background, including a key role as DGM Marketing at Imagicaa, Mumbai, Hasmukh played a pivotal role in planning the go-to-market strategy, achieving a 70% market share within three years.
“Hasmukh’s extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. His commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children,” Rahul Dhamdhere, CMO, KidZania India, said.
In addition to leading KidZania’s marketing efforts, Hasmukh’s responsibilities include building campaigns and communication strategies in interactive media and direct marketing programs. He will focus on increasing visitors’ attendance, developing pricing strategies to maximise KidZania’s profit, and monitoring trends to identify new offers and services. KidZania anticipates the positive impact of Hasmukh’s leadership, driving innovation and sustainable business growth within the organisation.